Presentations shouldn't be a one-sided affair. Show them that you understand their issues and build trust from the start of the presentation.Īsking questions. Talk about the client's problems and what they need to do to reach their goals. Either way, explain your why by:Īcknowledging their pain points. A CEO with 200 employees has different challenges to a scrappy startup owner with a couple of employees on the books. How you sell your why depends on who you are selling to. Once you know a little bit about the company, focus on why your solution is right for them. Your client should have plenty of information about them online and a simple about us – like our video below – can help direct your presentation topics and tone of voice. Then you need to understand the company’s size and more importantly, how they plan to grow and scale their business. If you’ve done work for similar clients in their industry, check back at past projects and pitches, and see the pain points were you spent the most time. Look at their website and LinkedIn pages to see what services or products they’re selling. What are the main goals they want to hit? How big is their company and how big is their team? Go into the room with a good understanding of their business, their industry, and how your services fit into the picture. You should know everything about them before you step into the meeting with them. Add clients for free Step 1: Do your research and carefully plan your pitchĪny client presentation starts with a who: who is it for?
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